EXPO 2022

Expo

An incredibly significant part of our journey for which we are so tremendously thankful, Expo. The Expo team provided us with an astounding opportunity. Simply put, they were generous enough to provide us with a boutique. Having the opportunity to showcase our products in a once in a lifetime experience was something we couldn't pass up. Thus, we seized the chance to showcase our products and inform people about our brand and its background. Expo helped us gain a lot of exposure and introduced us to people from all over the world. It connected us with our customers, allowing us to discover more about their preferences in products and to witness first-hand their reactions after sampling our products. In addition, it was great to contribute to the awareness of Arab fragrances to tourists who visited EXPO2020 from all over the world. Our sales were influenced in a positive way, they increased because people had the opportunity to test and sense our products in reality as opposed to blindly ordering them online. 

As a brand, Allover enjoys participating in most local exhibitions on the grounds that we like to introduce ourselves to new customers and share the story behind each product we create. We were the only brand in attendance that offered a gift wrapping service and our customers really appreciated it. Our frequent customers were police officers who were primarily interested in strong masculine scents and fitness. They were always driving around the city so they wanted a fragrance that they could use all over ( in their cars, on their uniforms and on their workout gear). They came to us asking for a masculine scent that would last all day and purchased Tobacco Oud. It was very nice for us to have the support of the people who keep our country safe. We had two main demographic groups, Emiratis and Europeans. The difference between them was that the Emiratis preferred scents such as vanilla, oud and musk (Arabian Musk, Tobacco Oud and Vanilla Oak), while the European demographic preferred fresh, sweet and relaxing scents (Blossom Breeze, Sillage and Aurora). Our Jardin Des Fleurs, Eau de Parfum, was always out of stock because it is unisex. 

Also, our customers appreciated our attention to detail in the packaging. Most of them commented that our packaging was very luxurious and elegant.

We are truly thankful for everyone who visited us at EXPO2020. Along with our amazing team who were a huge part of this journey. We would like to thank you for the continuous support that you have given us. The end of EXPO2020 came to an end and was a very bittersweet moment to us.

GoodBye Expo.

31 March 2022